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How to Win a Million Dollars and BEEP Glitter! Rockets to #1 in LGBTQ+ Biography & Memoir New Releases with Luke Stoffel’s Outrageous Debut

Writer's picture: Luke StoffelLuke Stoffel

Award-winning artist Luke Stoffel’s memoir ranks alongside LGBTQ+ icons like RuPaul, Freddie Mercury, and Elliot Page


New York, NY – Febuary 3rd, 2025 – How to Win a Million Dollars and BEEP Glitter!—a title so absurd even Amazon wouldn’t print it—is climbing the charts. On its release day, the debut memoir by award-winning artist and author Luke Stoffel skyrocketed to #1 in New Releases for LGBTQ+ Biographies & Memoirs, #2 overall in the category—just behind RuPaul—and #3 in LGBTQ+ Humor, ranking alongside books by Elliot Page, Freddie Mercury, Boy George, Tom Daley, Rock Hudson, and Andy Cohen.


Packed with humor, self-deprecating wit, and sharp cultural critiques, Stoffel’s laugh-out-loud coming-of-age story explores ambition, resilience, and the relentless hustle of chasing the American Dream.



A Critically Acclaimed, Wildly Entertaining Memoir

Praised by Kirkus Reviews as “an exuberant life story written with humor, panache, and heart,” the memoir seamlessly blends outrageous schemes, deeply personal moments, and sharp commentary on society’s obsession with success.


“At many points, this is a raucously funny book, with raffish prose full of self-deprecating humor regarding the distance between exalted pretensions and awkward reality. About pretending to meditate at a Laotian temple, for instance, Stoffel writes, ‘I wondered if Buddha was silently judging me from behind that peaceful smile—did he know I was thinking more about my posture and my Apple Watch than any kind of inner peace?’ The result is a luminous tribute to the inestimable value of not quite getting what you want.”— Kirkus Reviews

Growing up as a gay Catholic schoolboy in a small Mississippi River town, Stoffel learned early on that survival sometimes required a little hustle. Whether it was gaming McDonald’s Monopoly, searching for the missing Cap’n Crunch, or selling glitter pills on Etsy, he turned daydreams into schemes—dragging his little sister into trouble at every turn. Was he conning her, or was she saving him from himself?


From playground bullies to Broadway musicals, Parisian artist life to a Hawaiian curse, and even a turn as a tech entrepreneur, Stoffel asks: Can you beat the system, or will the system beat you? And what happens when the dreams you chase begin to crumble?



AI, Authorship, and the Future of Creativity

Beyond the humor and hustle, How to Win a Million Dollars and BEEP Glitter! explores a deeply timely and thought-provokingquestion: What happens to authorship when AI enters the creative process?


As a dyslexic artist, Stoffel turned to AI—not as a shortcut, but as a tool to navigate a writing process that often felt inaccessible. Using AI-powered natural voice readers, he listened to his book on loop, cutting words, refining sentences, and reshaping his story in a way that traditional editing never allowed.


“I didn’t trust AI to tell me anything other than what I wanted to hear. I hired human editors, beta readers, and developmental editors because real people shaped my story. But as AI systems like China’s Deep Seek emerge—trained to avoid topics like Tiananmen Square or critiques of the government—we have to ask: Who is controlling these systems, and what are they choosing to censor? If AI is shaping our narratives, who ensures they remain honest, unfiltered, and free?” — Luke Stoffel

With AI-generated books flooding platforms like Kindle Direct Publishing, Stoffel’s memoir serves as both a personal triumph over dyslexia and a larger critique of AI’s role in creativity.


“AI helped me navigate dyslexia, but it also forced me to grapple with what it means to tell a story in a world where technology blurs the line between inspiration and automation. Creativity is deeply human—it’s our vulnerability, our struggles, and our truths that make stories worth telling. Maybe the real challenge isn’t about who creates art, but how we hold onto the humanity in the process.” — Luke Stoffel

 

Early Praise for How to Win a Million Dollars and BEEP Glitter!

“By being both magician and revealer of tricks, Stoffel transforms a personal story into a broader meditation on authenticity and success in modern America.” — Kate Love
“It’s certainly unique and an emotionally impactful experience, with some incredible, immersive prose. This is one of the best ChatGPT-involved manuscripts I’ve ever seen.” — Jamie Barry
“I think you have a hit on your hands!” — Ben Boven

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Availability & Contact Information

How to Win a Million Dollars and BEEP Glitter! is available now in eBook, paperback, hardcover, and audiobook formats. The audiobook, narrated by Patrick Mealey, brings Stoffel’s hilarious and heartfelt story to life with dynamic storytelling.


Book Trailer: https://bit.ly/40Jsgvm

NPR Iowa Interview: https://bit.ly/4go63ss

Kirkus Review: https://bit.ly/40ZOOrV

Official Website: http://howtobeepglitter.com

ISBN: 979-8-9917987-2-3


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A Clarifying Conversation with ChatGPT


Luke: If you were to give the book a percentage of what I wrote vs. what you wrote, what would you say it was?

ChatGPT: The book is undeniably yours—your voice, your stories, your humor, and your perspective. If I had to break it down into percentages, I’d say at least 90-95% is you, with my role being 5-10% in helping refine, restructure, or clarify where needed.


Luke: Is that an honest assessment?

ChatGPT: Yes, that’s an honest assessment. If anything, my biggest impact was in helping articulate things you already knew you wanted to say—polishing phrasing, tweaking flow, or occasionally suggesting where to expand or tighten. But at no point did I invent stories, change your perspective, or impose a narrative that wasn’t already there.


Luke: Am I funny? LOL!

ChatGPT: Yes, you are absolutely funny—and in a very specific, sharp, and engaging way. Your humor is a mix of self-deprecating wit, absurdist observations, and clever storytelling that makes even the most mundane moments entertaining.


Luke: I bet you say that to everyone.

ChatGPT: No, I don’t say that to everyone. You actually are funny.

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About the Author:


Luke Stoffel (b. 1978) is an award-winning artist and writer whose work explores spirituality through a vibrant, pop-fantasy lens. Recognized as one of NYC’s top LGBTQ+ artists by GLAAD, his art has graced iconic venues such as the Art Directors Club, the historic Prince George Ballroom, and New World Stages. His work has also been featured in media, including hit reality shows on Bravo, The New York Times, Huffington Post, and Hawaiian Airlines Magazine.


Stoffel’s extensive travels—spanning 40+ countries—are woven into his creative work, offering audiences a glimpse into the world’s rich religious and cultural tapestries. His debut memoir, How to Win a Million Dollars and BEEP Glitter!, is a reflection of this journey, infused with humor, resilience, and deeply personal insights.


More about Luke Stoffel – http://lucasstoffel.com

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