An exuberant life story written with humor, panache, and heart. - Kirkus Reviews
The Reviews Are In!
"This is a raucously funny book, with raffish prose full of self-deprecating humor regarding the distance between exalted pretensions and awkward reality... The result is a luminous tribute to the inestimable value of not quite getting what you want." — Kirkus Reviews
"The combination of memoir with a perceptive judgment of America’s often-empty vision of success is powerful.”
— Publisher’s Weekly and BookLife (Score: 9.5 out of 10!)
“Readers who may have thought Catcher in the Rye and other coming-of-age stories held wry humor along with insights will find these classics must take a step back for contemporary authors such as Luke Stoffel.”
— Midwest Book Review
Based on the schemes that inspired it all!
As Seen In
As Luke grew up, so did the schemes—high school musicals that sort of made him a Broadway star, ditching everything for the artist life in Paris, and getting cursed by a vengeful Hawaiian god. With each crazy plan, the stakes got higher, the twists got weirder, and Luke had to ask himself the big questions: Can you beat the system, or will the system beat you? And what do you do when your dreams—and all your wildest schemes—start to crumble?
Packed with humor, heart, and an unstoppable spirit, How to Win a Million Dollars explores the glittering highs and crushing lows of chasing success in a world shaped by Reaganomics, dyslexia, and the crumbling façade of opportunity. From paperboy scams to going for broke in the App Store before an experimental spin with AI, it asks the profound question: Where do we end, and where does AI begin? This story is proof that while everything can fall apart at any moment, the journey—chaotic, messy, and wildly imperfect—is the real prize. And maybe, just maybe, there’s still a million-dollar dream out there, waiting to be won.
Two Covers, One Wild Ride!
There's a party going on 'round here!
UNICORN COOKBOOK
Once upon a time...
we were almost FAMOUS!
Cinderly's Easy to Bake Unicorn Cookbook includes beloved childhood classics, "Unicorn Hot Chocolate," "Slumber Party Unicorn Balls," "Rainbow Cake Nirvana," "Jurassic Sugar Cookies," and more. With recipes that can be made in as little as 20 minutes, the hardcover edition cookbook is filled with 90 pages of vibrant and full-color photography, step-by-step instructions, and a decorating guide.
With a mission of making cooking a more whimsical and carefree experience, Cinderly's recipes are designed for moms, tweens, and children, who dream of creating their own wild masterpieces in the kitchen.Growing up on the banks of the Mississippi River the tradition of baking sweets ran about as deep in us as that river is long. Every weekend tucked away in my mom's cherry colored kitchen you could find my sister and I carefully following the instructions on a set of worn paper cards from my grandmother's recipe box. So when I dreamed of my sure-to-be colorful future, it was frequently filled with the vision of running my own Rainbow Cake Café.
Easy to Bake Unicorn Cookbook
After his debut novel, How to Win a Million Dollars, Stoffel sets out on a darkly funny, far more nefarious adventure. In Over Your Head… when the only way out is down.
In the midst of an impulsive journey to Asia, with a mysterious flu going around, what begins as an attempt to outrun his growing sense of anxiety quickly spirals into a surreal mix of self-discovery, panic, and absurdity. From a last-minute detour to Shanghai Disneyland, fueled by the desperate hope that a land of fantasy will soothe his fraying nerves, to the looming realization that his escape might lead him deeper into his own mind’s chaos, his journey is anything but ordinary.
It’s Disneyland—what could go wrong?
Turn's out... absolutely everything.
In Over Your Head
Arriving in 2026
The Art of Tarot: On Amazon
A History of Tarot with New Artwork by Lucas Stoffelinspired by the Original 1909 Illustrations
Explore the history, art, and symbolism of tarot through stunning, reimagined artwork that captures the essence of the Fool’s journey, the mysteries of the Major Arcana, and the elemental wisdom of the Minor Arcana. This book is a celebration of tarot’s powerful symbolism and a bridge between the past and present, inviting readers to dive deeper into the mystical world of tarot.
Pamela Colman-Smith, born in 1878, was the visionary illustrator behind one of the most iconic and influential tarot decks in history. Her vibrant and evocative imagery continues to captivate tarot readers worldwide. Despite the profound impact of her work, her contributions were largely overlooked in her lifetime. Today, her legacy thrives through the enduring popularity of the original deck, which remains a cornerstone of tarot culture.
