I'm Lucas Stoffel, New York City-based Creative Director. I focus on business transformation, marketing and branding through the lens of creative strategy. My work integrates systems thinking, transformative technology, and storytelling.

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Short Story

After 15 years in the city, I've worked with a great number of wonderful people whom I admire. I have also had the privilege to work with some amazing clients such as: USTA, Coca-Cola, The Art Directors Club, Enfamil, Whole Foods, AstraZeneca, Flonase, Count It Labs, The Herman Miller Foundation, Humira, Matthew Christopher Couture, and New York Deaf Theatre, to name a few.



Net Generation is a celebration of a game where no one sits on the sidelines! 

Building a brand from the ground up is always fun, but I can't remember working with a team that was more imaginative. From building an illustration style to launching a national 360 degree campaign the production was always LOVE : LOVE.

Branding, Digital, Social, Broadcast, & Print.




Count.It connects with wearable tracking devices and apps to power community fitness challenges and reinvent workplace wellness.

Set goals that are achievable, but inspiring — for individuals, internal teams, or for the whole group. Watch your people rise to the occasion!

Branding, Digital Strategy, UI/UX



Chikless is the vegan challenge app where we all work together to curb our carbon footprint, by eating less meat and switching to more plant-based meals!


Together we are building a community that is focused on helping change the industry of factory farming. Committed to making a small change every day to help the environment.   


Set a routine to help you go full vegetarian or vegan over a period of time. (If that is your goal!)

App Design, Branding, & Founder

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We enlisted six professional photographers and life-long allergy sufferers to visualize daily life without symptoms. For 24 hours, the photographers shared photos and video diaries in which they’re breathing clearly amidst pollen-filled hayfields, trails, tree blossoms, and dandelion patches.

Strategy, Social, & Digital.


My Startup

Run On Sparkles

Taking a risk is always an adventure. Launching (and closing) my own fashion app was an experience no grad school could have taught me. But out of the rubble of my most epic fail came a tumbling beautiful mess of successful personal rewards. I ended up selling thousands of dollars worth of 'Glitter Poo Pills’ on Etsy, I learned how to code, I launched 5 games into the App Store (with almost 100,000 downloads), and kickstarted a wildly popular insta-worthy Unicorn Cookbook

Product Design, Marketing, & Business Development.

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The Art

Directors Club

After 6 years managing a global advertising awards show, I look back and realize that I could not have been more lucky (or grateful) to have worked with some of the most talented creative directors of our time. Sitting in a room discussing what makes award winning work with George Lois, John Jay, Michael Bierut, and Rob Riley was like getting a Masters Degree in Advertising & Design. 

I loved every moment of my time in those halls, and I became the youngest person ever to design an ADC Awards Annual. It was the honor of my life.

Creative Direction, Team Leadership & Production.



New York, NY