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New York, NY

Follow me on instagram: @lucasstoffel

Luke in Java photo by Lucas / Luke Stoffel

Travel, Paint, Repeat...

For the past 25 years, New York City has been my anchor. But this Iowa-born Catholic school boy has always been eager to find more. So, when the cold January winds blow, I head out on the road to immerse myself in photography, painting, and to seek a spiritual connection that binds us all together.


My experiences traveling this worlds well worn roads have been my greatest teachers, imparting lessons about life, compassion, and the pure joy of connecting with new people and cultures. The inspiration I've found in this vibrant part of the world is beyond measure, and I'm eagerly hopeful for more opportunities to explore and leave behind a positive impact on this earth.


In my journeys, I've always aimed to give back. In Laos, I volunteered to teach English and worked to raise money for a small after-school program at Sunrise Classroom. In Myanmar, I met Tun Tun, a young artist who sold his paintings and offered local tours to make ends meet. Using my social media expertise, I created an Instagram account for him, @lovebagan, to attract fellow travelers. I deployed internet bots targeting millennials traveling Southeast Asia to boost his online presence. Thanks to this increased traffic, he was not only able to start his own small travel agency, but years later, I learned he had become a certified government tour guide—a transformation that significantly improved his family's life.


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And so, travel and my creative spirit have really become inseparable for me, especially after setting foot in over 35 countries. My guiding thought? If I'm traveling somewhere, I want to grow from the experience. I've dropped everything to spend a year in Hawai'i learning to surf. It wasn't always smooth sailing, but between the waves, I found my way onto the pages of Hawaiian Airlines Magazine as a contributing photographer. Then, one time, I spent three months in Taiwan helping my sister set up her new home. The country's traditions were captivating to me. So much so that the time there inspired an NYC Art Exhibition I called "Made in Taiwan," focused on the beauties of how the landscape weaves together the spirituality of Buddhism and Taoism. A few years later, I found myself looking for peace in the Philippines, diving deep — quite literally. I spent two months, faced my fears, and transformed from a newbie to an advanced scuba diver, diving the WWII shipwrecks of Palawan.


These journeys of exploration has shaped me into a passionate traveler and artist, instilling a deep appreciation for the beauty and diversity that the world has to offer.


Luke Stoffel: Growing up in Iowa

I grew up in Dubuque, Iowa, in a big family with five siblings. We all went to Catholic school, and my dad worked on the assembly line, building tractors at John Deere. Our lifestyle was pretty much straight out of "Leave it to Beaver." Except I was gay... and being gay in Iowa was no picnic; the hardships I endured growing up only made me realize that leaving was probably the only road to happiness. Heading off to college did make life a little easier. I spent four years studying graphic design and forming valuable, lifelong friendships on and offstage in the theatre department. And when those connections made the big leap to New York City, I followed them right out the door!


Starting out in the bustling streets of the greatest city in the world, I found my footing with those Iowa State classmates off-Broadway with an off-color, underground hit show called "Urinetown." What was my role? Assistant House Manager. My illustrious duties spanned from serving beer to scrubbing toilets. It may not sound grand, but I was fortunate to have incredible bosses who saw my hard work, and invested in me. When the show transitioned to Broadway, I was right there with it. For five years, I played the role of the unsung backstage hero for the cast and crew. True, my "office" was a broom closet, but it was on Broadway after all. Amidst the dazzle and drama, I was also plotting my next adventure. I buckeled down between shows watching classic Disney movies in French. You see since high school, I had dreamt of finding love on the streets of Paris. So as I worked with Mickey on mastering "le français" with more than a passing grade, I packed my bags with passion and courage, said my goodbyes to "Urinetown," and jetted off to Paris. My mission for the ensuing six months? Immersing myself in the essence of French culture and language.


Luke in Central Park photo by Lucas / Luke Stoffel

As it turned out Paris had this magical effect on me - it awakened my inner artist. My passion for painting collided head-on with my love for travel photography. In 2005, I had my first art show, and fast forward to 2012, I even snagged the Starving Artist Award for a series of paintings titled "iCon" that explored the unique dissonance of the world in juxtaposition with American consumerism.


How does all this translates into my Art?

I draw my deepest inspiration from the awe-inspiring beauty of this world, especially when that merges with our devotion to the unknown. In those rituals, songs, and dances where we as a people have crafted god, I find color, joy, and a deep fascination with our human spirit. Through my art, I'm on a journey to explore and convey these cultural interpretations of spirituality and bring all of our unique traditions to a wider audience.

Little Japan Art Exhibition by Lucas / Luke Stoffel

My artistic style is a fusion, mixing hand-painted contemporary aesthetics with the iconic screen-printed vibes of Pop Art legends like Lichtenstein and Warhol. What you'll see in my work are visually arresting pieces, with vibrant colors, dynamic compositions, and clean lines, often on pretty big canvases. It all starts with photography, which I use as my canvas, and then I take those images through a digital journey of transformation before bringing them to life with acrylic paints.


But at the core of my artistic mission: I want to break down the walls between diverse belief systems and promote inclusivity. The first time I went to Asia, I wasn't aware there was anything beyond Jesus and Mary, but Bangkok opened my eyes to a new world of buddhas and golden temples. This is why I translate the intricate narratives of various religions into accessible, relatable forms, hoping to prompt viewers to reconsider their perspectives on spirituality. In my own way, I'm trying to bridge cultural and religious divides, all in the name of understanding and unity.


Luke celebrating Holi in Nepal photo by Lucas / Luke Stoffel

My journey as an artist has been quite the ride, from the Starving Artist Award to taking part in the amFar Rocks Benefit for AIDS research, where my work took center stage. You can catch my art at some pretty cool spots in New York City, like the Art Directors Club, The Prince George Gallery, GalleryBar, and New World Stages. Through my time on this earth, I'm on a mission to spark beauty, unity, and a deeper appreciation of the common threads that connect us all, no matter our diverse beliefs.


Follow me: @lucasstoffel on Instagram


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Award-winning artist Luke Stoffel’s memoir ranks alongside LGBTQ+ icons like RuPaul, Freddie Mercury, and Elliot Page


New York, NY – Febuary 3rd, 2025 – How to Win a Million Dollars and BEEP Glitter!—a title so absurd even Amazon wouldn’t print it—is climbing the charts. On its release day, the debut memoir by award-winning artist and author Luke Stoffel skyrocketed to #1 in New Releases for LGBTQ+ Biographies & Memoirs, #2 overall in the category—just behind RuPaul—and #3 in LGBTQ+ Humor, ranking alongside books by Elliot Page, Freddie Mercury, Boy George, Tom Daley, Rock Hudson, and Andy Cohen.


Packed with humor, self-deprecating wit, and sharp cultural critiques, Stoffel’s laugh-out-loud coming-of-age story explores ambition, resilience, and the relentless hustle of chasing the American Dream.


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A Critically Acclaimed, Wildly Entertaining Memoir

Praised by Kirkus Reviews as “an exuberant life story written with humor, panache, and heart,” the memoir seamlessly blends outrageous schemes, deeply personal moments, and sharp commentary on society’s obsession with success.


“This is a raucously funny book, with raffish prose full of self-deprecating humor regarding the distance between exalted pretensions and awkward reality... The result is a luminous tribute to the inestimable value of not quite getting what you want.”Kirkus Reviews
“The combination of memoir with a perceptive judgment of America’s often-empty vision of success is powerful.” — Publisher’s Weekly (9.5/10)
📚 “Readers who may have thought Catcher in the Rye held wry humor along with insights will find these classics must take a step back for contemporary authors such as Luke Stoffel.” — Midwest Book Review

Growing up as a gay Catholic schoolboy in a small Mississippi River town, Stoffel learned early on that survival sometimes required a little hustle. Whether it was gaming McDonald’s Monopoly, searching for the missing Cap’n Crunch, or selling glitter pills on Etsy, he turned daydreams into schemes—dragging his little sister into trouble at every turn. Was he conning her, or was she saving him from himself?


From playground bullies to Broadway musicals, Parisian artist life to a Hawaiian curse, and even a turn as a tech entrepreneur, Stoffel asks: Can you beat the system, or will the system beat you? And what happens when the dreams you chase begin to crumble?


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Availability & Contact Information

How to Win a Million Dollars and BEEP Glitter! is available now in eBook, paperback, hardcover, and audiobook formats. The audiobook, narrated by Patrick Mealey, brings Stoffel’s hilarious and heartfelt story to life with dynamic storytelling.


Book Trailer: https://bit.ly/40Jsgvm

NPR Iowa Interview: https://bit.ly/4go63ss




BY MEGAN GLOSS megan.gloss@thmedia.com 8 hrs ago
BY MEGAN GLOSS megan.gloss@thmedia.com 8 hrs ago

Event: “How to Win a Million Dollars and Beep Glitter! A Mostly True Misadventure,” by Luke Stoffel, book signing and reading.

Times/dates: 10 a.m.-noon Saturday, June 14 (book signing); 6 p.m. Tuesday, June 17 (reading).

Site: River Lights Bookstore, 1098 Main St.

Cost: Free, with books available for purchase.


Luke Stoffel has always been full of towering aspirations.


Growing up as a gay Catholic schoolboy in Dubuque, the 46-year-old writes on the back of his debut memoir that his imagination “burned with million-dollar dreams and DIY hustles. Whether gaming McDonald’s Monopoly or chasing the missing Cap’n Crunch, no scheme was too ridiculous, no shortcut too far-fetched.”With his little sister in tow, his trusty Hustler bike and often nursing a bloody nose from his antics on the playground, Stoffel’s goals only grew more mountainous.After embarking upon musical theater in high school and graduating from Iowa State University in 2001, he moved to New York City and landed on Broadway. Later, he swapped everything for a life in Paris, got cursed by a Hawaiian god and traveled throughout more than 40 countries, which inspired a range of bold and colorful contemporary paintings that captured his views on the spiritual and sacred.


He has had his award-winning work featured in the New York Times and Huffington Post, among other publications; showcased at prestigious New York City venues; and even completed a commissioned piece for Ralph Lauren’s daughter.“I was always looking for that next thing that was going to make me a success,” Stoffel said in a phone interview. “And through it, I found failures. A lot of failures. But I also stumbled upon some surprising successes.”As Stoffel also writes, it proved that “sometimes the journey is better than the jackpot. Because maybe, just maybe, there’s still a million-dollar prize out there waiting to be won.”Earlier this year, Stoffel dipped his toes into yet another venture, releasing his first book, a memoir titled, “How to Win a Million Dollars and Beep Glitter! A Mostly True Misadventure.


”The “cautionary fairy tale” documents his middle class misadventures through failure and success, all on the premise of “how to win a million dollars.”“I’m not what I would call a writer,” Stoffel said, with a laugh. “But I started writing down stories I remembered from my childhood in 2016 and continuing to cobble them together over the next almost 10 years, as I had jobs and lost jobs and embarked upon many side hustles as a working artist, all the time. And it turned into something magical. It’s really a story about ambition and trying as hard as you can, even when obstacles are put in your way. It’s vulnerable, but I tried to approach it in a humorous and fun way.


”With rainbow-colored page edges, the book also ties in 1980s nostalgia, opening with a “Book It!” pin photo and a single gold star to “redeem for a free personal pan pizza at any participating Pizza Hut!”It also contains inspiring quotes, stickers; and pages of family photos, his artwork and images from his travels across the globe.Upon its release, the book became an Amazon No. 1 best-seller.Stoffel will return to his Dubuque stomping grounds for a book signing from 10 a.m. to noon Saturday, June 14; followed by a reading at 6 p.m. Tuesday, June 17. Both will take place at River Lights Bookstore in Dubuque.


“Promoting the book has been one of my favorite parts of this process,” he said.Reviews for the book have been positive.Kirkus Reviews wrote, “This is a raucously funny book, with raffish prose full of self-deprecating humor regarding the distance between exalted pretensions and awkward reality. The result is a luminous tribute to the inestimable value of not quite getting what you want.


”Additionally, Publisher’s Weekly wrote, “The combination of memoir with a perceptive judgment of America’s often-empty vision of success is powerful”; with Midwest Book Review adding, “Readers who may have thought ‘Catcher in the Rye’ and other coming-of-age stories held wry humor along with insights will find these classics must take a step back for contemporary authors such as Luke Stoffel.


”Stoffel is in the process of authoring his second book, “In Over Your Head,” a journey not about finding oneself, but about “watching the life you built collapse — online, on camera and underwater — and realizing: You are what you repeat.”“I’ve been surprised at the success of it,” Stoffel said of his debut effort. “But really, I think people identify with it because we’re all in that place at different stages of our lives, trying to get ahead in life. Especially growing up as a gay kid in a Catholic school in Dubuque, things were very hard at times. I wanted to be sure to share where this kid came from and how he dared to dream his own reality.”

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