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  • Writer's pictureLuke Stoffel

Reality TV Pitch: Fairy Boss Mother!

My Startup Run on Sparkles prepares for Reality TV.

New York, NY

Are you ready for a magical journey into the world of fashion, technology, and unstoppable millennial dreams? Get ready to meet the dynamic duo behind Cinderly, a startup like no other, as they empower a generation to sparkle, dream big, and redefine the rules of success.

Your Fashion Forward Fairy Godmother

In a world where self-expression meets innovation, follow the enchanting journey of Luke Stoffel and Laura von Holt as they build Cinderly, a whimsical fashion app with the tagline, "Your Fashion Forward Fairy Godmother." This reality TV series is a delightful fusion of tech entrepreneurship, creative inspiration, and the magic of self-belief.

The Cinderly Story: Cinderly, founded in 2015, is not your typical startup. It's a realm of dreams, where the extraordinary meets the everyday. Hailed as a "startup to watch" by MediaBistro, Cinderly has captured the hearts of over 100,000 millennials with its collection of Apps, Podcasts, and Insta-worthy Cookbooks. But it's not just about products; it's about inspiring a generation to rise, sparkle, and take on the patriarchy.

Laura von Holt and Luke Stoffel; Founders Cinderly.

Meet the Co-Founders:

  • Luke Stoffel (Chief Executive Belieber): An entrepreneur with a penchant for all things sparkly, Luke has spent a decade as a branding and digital expert in NYC's top advertising firms. His art and photography have graced the pages of renowned publications like the New York Times, Huffington Post, Vanity Fair, and Hawaiian Airlines Magazines. But Luke's true magic lies in his ability to turn dreams into reality, one sparkle at a time.

  • Laura von Holt (Fairy Boss Mother): An award-winning author and entrepreneur, Laura is the creative force behind Cinderly. Her vibrant personality and innovative brand have inspired countless artists in the bustling heart of NYC. Known for her speaking series, "Don't Quit Your Day Dream!" she's taken her message of self-empowerment to prestigious stages like SXSW & Seriesfest. Laura's belief in the transformative power of self-belief is nothing short of enchanting.

The Series: "Cinderly: Your Fashion Forward Fairy Godmother" takes viewers on an exhilarating journey through the creation of the Cinderly app. From brainstorming sessions that border on magical incantations to navigating the treacherous waters of tech entrepreneurship, Luke and Laura's adventures are equal parts inspiring and whimsical.

Each episode is a kaleidoscope of creativity, filled with fashion-forward ideas, heartwarming success stories, and moments of sheer enchantment. As they build their startup on sparkles and dreams, they'll encounter challenges that test their resolve and see their vision come to life in ways they never imagined.

But this isn't just a story about business; it's a tale of self-discovery, resilience, and the belief that everyone deserves a Fairy Godmother to help them shine in their own unique way.

Get Ready to Sparkle: Join Luke and Laura on this reality TV adventure where tech meets fairy tales, and the journey is as magical as the destination. "Cinderly: Your Fashion Forward Fairy Godmother" is a show that will leave you inspired, believing in your wildest dreams, and ready to add a little more sparkle to your life.


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