I'm Lucas Stoffel a New York City based Creative Director. My focus is on product design, strategy and branding, through the lens of systems thinking and storytelling.
Featured project: This Light Shines
Hyper Island immerses future talents and industry professionals in transformative learning experiences to help them to adapt to rapidly changing times. We offer full-time programs and master’s degrees, online and on-site courses, in Europe, Asia and the Americas.
Creating a brand that defines change was a great challenge. I worked with the team to create an interactive full brand experience. HI, Hyper Island, incorporates the brand in a way that catapults it into the community. It immediately interacts by starting the conversation. Hi!
Branding, Advertising, Marketing.
Net Generation is a celebration of a game where no one sits on the sidelines!
Building a brand from the ground up is always fun, but I can't remember working with a team that was more imaginative. From building an illustration style to launching a national 360 degree campaign the production was always LOVE : LOVE.
Art Direction, Branding, Print, Broadcast.
Run On Sparkles
Taking a risk is always an adventure. Launching (and closing) my own fashion app was an experience no grad school could have taught me. But out of the rubble of my most epic fail came a tumbling beautiful mess of successful personal rewards. I ended up selling thousands of dollars worth of 'Glitter Poo Pills’ on Etsy, I learned how to code, I launched 5 games into the App Store (with almost 100,000 downloads), and kickstarted a wildly popular insta-worthy Unicorn Cookbook!
Business Development, Creative Direction, Product Design.
Chikless is the vegan challenge app where we all work together to curb our carbon footprint, by eating less meat and switching to more plant-based meals!
Together we are building a community that is focused on helping change the industry of factory farming. Committed to making a small change every day to help the environment.
Set a routine to help you go full vegetarian or vegan over a period of time. (If that is your goal!)
Creative Direction, Product Design, Founder.
After 6 years managing a global advertising awards show, I look back and realize that I could not have been more lucky (or grateful) to have worked with some of the most talented creative directors of our time. Sitting in a room discussing what makes award winning work with George Lois, John Jay, Michael Bierut, and Rob Riley was like getting a Masters Degree in Advertising & Design.
I loved every moment of my time in those halls, and I became the youngest person ever to design an ADC Awards Annual. It was the honor of my life.
Global Awards Manager, Creative Direction, Production Design.
"To understand the art of design is to understand how to make the complicated, simple."
New York, NY